1) Begin by selecting a desired bezel. 2) Then choose your dial style, followed by preferred type of hands. 3) Pick out a strap for your customised watch. 4) In the upgrade section, adjust the strap size. 5) Now personalise your watch with your name or corprate brand on dial, optional engraving on back case and possible opt-out of the text 'by Jean-Loup Ribordy'. 6) Once you have designed your watch, add it to your shopping cart before purchase.